Release: Sarah McBride Releases First TV Ad of General Election for Delaware’s At-Large Congressional Seat

“Respect” reflects Sarah McBride’s belief that government should work for all of us

Wilmington, DE — Today, Sarah McBride, the Democratic Nominee for Delaware’s at-large Congressional seat, released her first television ad of the 2024 general election. 

“Too many people think government doesn’t respect them. I try to do things differently,” McBride says in the new spot.

“I brought Democrats and Republicans together to pass paid leave because helping people care for their loved ones respects families.

“I helped raise the minimum wage because respecting workers means paying them a decent wage.

“And I will always defend Social Security and Medicare because I respect those are benefits that seniors have earned.

“I’m Sarah McBride. I approve this message because everyone deserves a government that respects them.”

“Respect” can be viewed here and is part of an aggressive seven-figure ad buy in the Philadelphia, Salisbury and Sussex markets announced by the McBride campaign today. 

The ad goes on air with just 43 days until the critical November election. The news follows McBride’s Republican opponent endorsing Project 2025 during the first General Election debate on September 12.

Since launching her campaign a year ago, McBride has built a wide coalition of endorsers, set fundraising records in Delaware, and created a grassroots organizing operation that has reached thousands of Delaware voters.  McBride has been endorsed by more than twenty Delaware unions, five Delaware statewide elected officials, 23 of her colleagues in the General Assembly and counting, community organizers, and national advocacy organizations. She has also been endorsed by caucuses representing nearly every Democrat in the U.S. House of Representatives, including both the Congressional Progressive Caucus and the moderate NewDems Coalition caucus. 

Leaders and organizations that have announced their support of Senator McBride include:

  • House Democratic Leader Hakeem Jeffries

  • House Democratic Whip Katherine Clark

  • House Democratic Chair Pete Aguilar 

  • Speaker Emerita Nancy Pelosi

  • House Assistant Democratic Leader Joe Neguse

  • Congresswoman Lisa Blunt Rochester

  • Congresswoman Pramila Jayapal

  • Congresswoman Sara Jacobs

  • Congresswoman Ayanna Pressley

  • Congressman Gabe Amo

  • Congressman Pat Ryan

  • Congresswoman Mikie Sherrill

  • Congresswoman Mary Gay Scanlon

  • Congressman Brendan Boyle

  • Former Congresswoman Gabby Giffords

  • U.S. Senator Tom Carper

  • U.S. Senator John Fetterman

  • Former U.S. Senator Ted Kaufman 

  • Governor John Carney

  • Attorney General Kathy Jennings

  • Treasurer Colleen Davis

  • Insurance Commissioner Trinidad Navarro

  • State Auditor Lydia York

  • Former Lt. Governor & Attorney General Matt Denn

  • Former State Auditor & New Castle County Executive Dennis Greenhouse

  • Senate President Pro Tempore Senator Dave Sokola

  • Senate Majority Leader Senator Bryan Townsend

  • Senate Majority Whip Senator Elizabeth Lockman

  • Sen. Laura Sturgeon (SD-04)

  • Sen. Kyle Evans Gay (SD-05)

  • Sen. Russ Huxtable (SD-06)

  • Sen. Spiros Mantzavinos (SD-07)

  • Sen. Jack Walsh (SD-09)

  • Sen. Stephanie Hansen (SD-10)

  • Sen. Nicole Poore (SD-12)

  • Sen. Marie Pinkney (SD-13)

  • Sen. Kyra Hoffner (SD-14)

  • Sen. Trey Paradee (SD-17)

  • Former State Senator Margaret Rose Henry (SD-02)

  • Speaker of the House Val Longhurst

  • House Majority Leader Melissa Minor-Brown

  • Rep. Nnamdi Chukwuocha (HD-01)

  • Rep. Kendra Johnson (HD-05)

  • Rep. Debra Heffernan (HD-06)

  • Rep. Krista Griffith (HD-12)

  • Rep. DeShanna Neal (HD-13)

  • Rep. Sophie Phillips (HD-18)

  • Rep. Kim Williams (HD-19)

  • Rep. Stell Parker Selby (HD-20)

  • Rep. Paul Baumbach (HD-23)

  • Rep. Ed Osienski (HD-24)

  • Rep. Cyndie Romer (HD-25)

  • Rep. Bill Carson (HD-28)

  • Mayor Mike Purzycki, Wilmington

  • Mayor Billy West, Georgetown

  • Mayor Valarie Windle Leary, New Castle

  • Former Newark Mayor Polly Sierer

  • Wilmington City Council President Trippi Congo

  • Wilmington City Council Member Zanthia Oliver (District 3)

  • Wilmington City Council Member Bregetta Fields (District 5)

  • Wilmington City Council Member Chris Johnson (District 7)

  • Wilmington City Council Member Nathan Field (District 8)

  • Wilmington City Council Member Maria Cabrera (At-Large)

  • Wilmington City Council Member Latisha Bracy (At-Large)

  • Darrynn Harris, Bridgeville Commissioner (District 5)

  • Y.F. Lou, Christina School Board Member

  • Maria Matos, Nonprofit Leader & Community Advocate

  • Dr. Terri Hodges, Education & Civil Rights Advocate

  • Beatrice “Bebe” Coker, Education and Civil Rights Advocate

  • New Democrat Coalition Action Fund

  • Congressional Progressive Caucus

  • National Education Association

  • Delaware Building and Construction Trades

  • Delaware State AFL-CIO

  • AFSCME & AFSCME Council 81

  • Teamsters Local 326

  • Delaware State Association of Letter Carriers 

  • UFCW Local 27

  • International Brotherhood of Electrical Workers Local 313

  • United Association Plumbers and Steamfitters of the United States and Canada Local Union 74

  • Delaware Laborers Local 199

  • International Union of Elevator Constructors Local 5 & Local 7

  • UA Sprinkler Fitters Local 669

  • International Union of Bricklayers and Allied Craftworkers Local 1

  • International Association of Bridge, Structural, Ornamental and Reinforcing Ironworkers Local 451

  • Millwright and Machinery Erectors Local 219

  • Eastern Atlantic States Regional Council of Carpenters Local 255

  • Piledrivers & Divers Local #474

  • IUPAT District Council 21

  • Boilermakers Local 13

  • Cement Masons Local 592

  • Sheet Metal Workers Local 19

  • United Telephone Workers of Delaware/CWA Local 13101

  • Heat & Frost Insulators Local 42

  • Roofers Local 30

  • International Union of Operating Engineers Local 542

  • Amalgamated Transit Union

  • Association of Flight Attendants

  • Planned Parenthood Action Fund

  • Reproductive Freedom for All

  • EMILY's List

  • League of Conservation Voters Action Fund

  • JStreet PAC

  • Delaware Stonewall PAC

  • Shore Democrats

  • Eastern Sussex Democrats

  • End Citizens United / Let America Vote

  • Next50

  • National Women’s Political Caucus

  • National Organization for Women PAC

  • Elect Democratic Women

  • Defend the Vote

  • Brady PAC

  • GIFFORDS PAC

  • Moms Demand Action Gun Sense Candidate Distinction

  • Our Revolution

  • Human Rights Campaign PAC

  • LPAC

  • LGBTQ+ Victory Fund

ABOUT SARAH MCBRIDE

Sarah McBride represents roughly 50,000 Delawareans in the First State Senate District, which includes parts of Wilmington and Brandywine Hundred. Sarah grew up in Wilmington and has been advocating for her home state for decades. She worked for former Governor Jack Markell, the late Attorney General Beau Biden, and served in the Obama White House. Most recently, she served as the national spokesperson for the Human Rights Campaign, the nation’s largest LGBTQ equal rights organization.

When McBride was elected in November 2020, she became the first openly transgender state senator in American history. In just her first term, McBride passed the landmark Healthy Delaware Families Act, providing paid family and medical leave to workers throughout the First State and marking the largest expansion of Delaware's social safety net in decades. She also passed legislation expanding access to health care, requiring mental health and media literacy education in public schools, promoting green technologies, preventing lead poisoning in youth, and protecting workers and families.

McBride currently serves as chair of the Senate Health & Social Services Committee and is a member of the Senate’s Judiciary Committee, Education Committee, Banking, Business, Insurance, and Technology Committee, and Executive Committee.

Sarah married her late husband Andrew Cray in 2014 and is the proud aunt of seven. She is a graduate of Cab Calloway School of the Arts and American University. McBride has taught public policy at the University of Delaware and is the author of the 2018 memoir, “Tomorrow Will Be Different,” which includes a foreword from President Joe Biden.

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